Creating and applying asset groups

Asset groups enable advanced users to file their assets into collections, then to assign those collections to jobs campaigns of their choice. They act like “wardrobe sets” for your campaigns, allowing you to get specific - or even exclusive - about which assets each campaign uses.

Jump to:

Creating and assigning asset groups

Applying asset groups to job campaigns

A few important notes on asset groups:

• Asset groups do not replace job tagging. You will still need to tag the appropriate jobs to your assets in order for them to publish through a jobs campaign. To keep things simple, we recommend assigning asset groups only to All Jobs assets.
• As best practice, put your assets into groups prior to job tagging; doing otherwise might leave time for the asset to publish on the wrong campaign.
• Since campaign configurations using asset groups are complex, they are recommended only for power users who have organized and deliberate use cases for them such as:

  • Segmenting assets by language

  • Making a set of assets specific to recruiter campaigns

  • Platform-specific assets (e.g. shorter text templates for Twitter)

  • Segmenting by asset subtype (e.g. only using videos in a campaign)
    
    

Here's what we'll cover in this article:

Phase 1: Create/assign asset group(s) in your asset library
-Select/create asset groups
-Lock/unlock the asset
-Bulk adding asset groups to assets

Phase 2: Applying asset group(s) to specific jobs campaigns
-Where/how to add asset groups in campaigns
-Including/excluding other assets in campaigns

Tips for Success

 

Phase 1: Create and assign asset groups to your media, text templates, and/or hashtags as needed

The first step to implementing asset groups is to select and/or create them in your asset library.

To get started, navigate to your asset library, select an asset, then choose the option to "show advanced options" in the asset details panel on the right:

This will open the advanced options for your asset. Select "manage asset groups":

Now you can select an existing asset group and/or create a new one by simply typing in the name of the asset group you want to create:
                       

• • Notes on this step:
    • You can name asset groups whatever you’d like, but we recommend staying away from specific profile and platform names because that risks causing confusion around the asset’s function. Aim for naming conventions that make it absolutely clear this is an asset group, e.g. “Company Page Voice” rather than “All Company Pages” - that way dashboard users are less likely to mistakenly think the asset will automatically be applied to “All Company Pages.”
    • Be mindful when typing your asset group names because they cannot be edited or deleted after creation.
    • You can have your assets go out with as many asset groups as you’d like. Any campaign that includes any one of those asset groups is eligible to use the asset as long as it’s tagged to the relevant jobs.
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Lock or Unlock the asset

An asset that is “unlocked” is available for use on any campaign and will publish according to its matching jobs or tagged EB campaigns, whereas “locked” assets will only publish on campaigns that have included at least one of the asset groups tied to that asset. 

The choice to lock or unlock your asset pops up immediately after you add/select an asset group - with the default set to “Locked”:

• • • Be mindful when adding your first asset group(s) to a previously un-grouped asset! If you don’t unlock it, then that asset (which may have been used for job posts in the past) will stop being used unless you add one of the designated asset groups to the relevant campaign(s).
    • If you have an asset you want Locked, make sure to put it in a locked asset group prior to tagging jobs on the asset so it doesn't end up publishing on the wrong campaigns.
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To unlock an asset, click the toggle next to the lock symbol:

• • • • We recommend unlocking an asset group if, for example, a recruiter wanted to use a subset of the company's assets but those assets should still be available to all the other profiles and campaigns in the company

Save your changes to see the asset group details appear on the asset detail page:

Bulk adding asset groups

Asset groups can be added in bulk so users can quickly start setting up their assets to be used in groups:

• • • • Note: Like our job bulk tagging, asset groups applied through bulk tagging will replace any and all previous asset group setups. There is a warning and button text to help communicate this behavior to the user and encourage caution.

 

 

Phase 2: Applying asset group(s) to specific jobs campaigns

Now that you’ve created asset groups and assigned them to different assets in your library, let's go over how to use those groups on your job campaigns.

Start by navigating to your job campaigns and selecting the campaign you would like to edit.

From there, select the Assets tab in the campaign details area and pick the “Manage” button of whichever asset type you’d like to apply an asset group to:

A modal will pop up that shows you the asset type you chose to “manage,” but you can toggle over and manage one of the other asset types through this window, as well:

Select one or more asset groups to add. If you add asset groups that were on a locked asset, you’ll see them newly appear in the set of eligible campaign images. Note that regardless of which asset group is selected, only images tagged to the jobs in this campaign will populate:

• • • If you add more than one asset group, the system will pull all relevant assets from all of those groups. Relevant assets are ones whose job tagging matches the jobs in your campaign.

    • To use the same asset group(s) for multiple types of assets, toggle over to each asset type and select the group(s) there, too.

Include or exclude other assets in a campaign 

Within each campaign, you can choose whether the campaign should only publish the assets in the groups you've added -- or if it should publish those assets AND all other available assets tagged to the jobs in your campaign. 

The “Exclude other media assets” toggle will automatically turn on as soon as you add your first asset group:

• • • When “Exclude other media assets” is turned on, the campaign will exclusively use all assets in the selected asset groups. This means no other assets will be allowed to publish on that campaign apart from the ones in the groups you selected within each asset type.

    • To use the assets in your selected asset groups AND other unlocked assets, switch this toggle off. Unlocked assets include those that were set to "unlocked" and those that aren't part of any asset group.

Save your changes to the asset groups and see the group listed in the assets detail of the campaign as well as the campaign's left-panel overview: 

You’re all set! Here are some tips for success in using asset groups

1. Keep it Simple. Since campaign configurations using asset groups are complex, it’s best to use them sparingly and only in cases where other CareerArc tools won’t do the trick.
2. Name your asset groups intentionally. Use names that clearly indicate this is a file of assets, and stay away from naming asset groups after specific profile names or platforms.
3. Pay attention to whether you’ve locked or unlocked an asset. Locked assets can only be used on job campaigns that have specifically selected them; make sure to unlock assets that can freely be used in your other campaigns.
4. Tag your jobs appropriately! Putting an asset group into a campaign does not ensure the assets under that group will publish. The assets will only publish on your campaign if they’re also tagged to the relevant jobs. To keep things simple, try to only use asset groups on assets that are tagged to All Jobs. If you have an asset you want locked, make sure you put it in an asset group prior to tagging jobs to that asset.

Great job, and please reach out to our world class support team if you have any questions at all!