Visual Job Postings
CareerArc is excited to help clients easily leverage videos in their job postings like the one above to help drive engagement. Through our integration with Lumina, we help clients save time and effort by creating branded videos engineered to attract candidates!
In this article, we’ll discuss the workflow of using CareerArc + Lumina to create videos for your job posts.
Note: the Visual job posting feature is currently in a limited free trial with specific clients. Contact your CSM if you have any questions.
Jump to:
Creating a video
First, you’ll navigate to your media asset library. Click Library > Media. You’ll then click to Add media in the top right corner to reveal a dropdown menu. Click “Visual job posting” to get started!
From here you’ll select your preferred video template. Hover over the video thumbnail to see a preview.
Note: Videos will reflect your brand colors and logo. If you and your team can only use pre-approved images, select the "Pumpkin" or "Lemon Meringue" templates. These templates do not use stock images, but will use your brand colors from our system and your logo.
Next, you’ll use the drop down menu to select which job you’d like the video to be created for. You can either scroll through the list, or type the job title. CareerArc will use your approved text templates to generate the video content for you.
Once you have this selected click “Request video” and you’ll be advanced to the posting modal. Here you can decide whether you want this to post as soon as it is ready, or wait to review the video and post it later.
If you decide to post right away, you’ll select which profiles to post to and then you will select Post it!. The video will be posted to your profiles as soon as it is ready. If you do not want to post the video immediately, select "No thanks". Once you have made a selection you’ll see a notification that your video is being created.
You’ll also receive a confirmation email regarding your video creation request and a link to the Lumina Imports Page. This allows you to check the status of your video.
After the video is completed, you’ll receive a confirmation email with a link to review and post the video.
Posting Your Video
Now that you have your amazing, custom-branded video, I bet you want to post it all over! Here’s how you can: Navigate to your media asset library and find your video at the top of the list. Click on the asset, and then click the “Post” button below the asset on the right.
This will open up the post builder, similar to what you may have seen for EB posts before, with the video pre-populated in the post. The job selected for this video will also be pre-populated, as well as a randomly selected text template that is approved for use with this job. Once this populates, you’ll be able to update the post as desired similarly to how you update a standard EB post. You can add hashtags, update the text templates, add to your calendar to post later, or post right away.
More on the Visual job postings
We’ve added a new page to the dashboard to help detail and keep track of your Visual job postings. To find this page, click My account at the bottom left of the dashboard, and click Visual job postings.
On this page you’ll review general information about the Lumina visual job postings.
You’ll also have access to view your account credits and get details on purchasing more.
Lastly, you’ll see a list of your video imports with the following detail:
- Job Title
- Video Template Used
- Video Status
- Video Link (once completed)
We are excited to share the world of visual job postings with you! As always, we are here to help troubleshoot any issues you run in to! Simply click “Submit a Request” above to connect with CareerArc Support, or contact your CSM directly.
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