Creating and using source codes

This article will describe what source codes are and how you can set it up for your CareerArc account. 

Jump to:

What are source codes?

What source codes can be used?

Adding source codes to your apply urls

Creating and viewing source codes

Editing a source code

Deleting a source code

What are source codes?

Source codes allow users to automatically append their job apply URLs with parameters that specify the source (e.g. source=facebook) on which a job link was clicked. This allows users to then view their click data within their own ATS or analytics platform (e.g. Goole Analytics). The source codes auto-populate the Applicant Source data with the appropriate source they came from (CareerArc, Social platform, Campaign, or Job Map). CareerArc can support multiple source codes at the company settings level.

What source codes can be used?

Any company admin can create a number of source codes to track apply clicks in a broader sense (CareerArc activity) or in a more granular sense (by platform, campaign or job map). The available source codes include:

1. CareerArc -- create this source code to track all clicks from CareerArc as a single source
2. Social platform:
   •  Twitter - Create this code to track when apply URLs are clicked in Twitter posts (e.g. source=twitter)
   •  Facebook - Create this code to track when apply URLs are clicked in Facebook posts (e.g. source=facebook)
   •  LinkedIn - Create this code to track when apply URLs are clicked in LinkedIn posts (e.g. source=linkedin)

3. Campaign level -- Create this code to track when apply URLS from a specific job campaign are clicked (e.g. source=all_jobs)

4. Job map level -- Create this code to track when apply URLS from a specific job map are clicked (e.g. source=company_job_map)

Adding source codes to apply URLs

When multiple source codes exist, the CareerArc system will add only one source code (at the most granular level) to an apply URL, based on the following hierarchy:

1. Is there a campaign or job map specific source code, or:
2. Is there a platform specific source code (Twitter, LinkedIn or Facebook), or:
3. Is there a CareerArc source code, or:
4. No source code exists

Note: This hierarchy is reflected on the source code list view based on the order in which active source codes are displayed: 

Creating and viewing source codes

Any admin users can access the source code feature by navigating to Settings > Event tracking > Source codes

To create a new source code, select the Add source code option at the top right of the page:

From the add source code modal, you are able to:

1. Select the source type: CareerArc is selected by default
2. Once the source type is selected, the source code field is auto populated with a sample source code (source=careerarc)
3. The source code field can be edited to match the source code in place at the ATS or tracking platform already in use
4. The example URL field displays an active job link appended with the CareerArc source code
   • Note: you may copy and paste this link into a browser, then visit your ATS or analytics platform to confirm that the source code was recorded upon the visit to the link. 
5. Select save to complete the source code creation

Editing a source code

To edit any source code, navigate to Settings > Event tracking > Source codes. Select the three dots to the right of the source code and select View/edit details:

This will open the edit source code screen, allowing you to update the source code. Click save to update the source code on the page.

Deleting a source code

To delete any source code, navigate to Settings > Event tracking > Source codes. Select the three dots to the right of the source code and select Delete. The system will prompt you to confirm the deletion of the source code prior to removing it from the menu.