New Feature: AI Post Ideas

AI Post Ideas helps you quickly generate employer branding content ideas directly from your dashboard. Whether you're promoting your company culture, hiring initiatives, employee stories, or career opportunities, AI Post Ideas can turn your source content into ready-to-edit social post suggestions.

Access AI Post Ideas

In the dashboard, navigate to Posts > AI Post Ideas to open the Generate EB Post Ideas page.

From this page, you can configure your post-generation settings and provide source content for the AI to use when creating employer branding post suggestions.

Configure Generation Settings

Start by selecting an Employer Branding (EB) Category, then choose the settings that best match your content goals. These options help generate suggestions that align with your campaign and preferred writing style.

Generation settings include:

How Many Posts – Select the number of post ideas you want to generate.
Post Length – Choose the desired length for the generated content, such as short, medium, or longer-form copy.
Tone – Select the voice or style you want the AI to use when creating post suggestions.
Media - Choose which images should be considered when generating post ideas. Options include:
- All Images – Use any available images from your media library.
- Job Images – Use images associated with job-related content.
- Employer Branding Images – Use images associated with employer branding content.
- None – Generate post ideas without referencing images.

Add Source Content

AI Post Ideas can generate content from an existing webpage or from content you provide manually.

Available source content options include:

Source Content URL – Enter a webpage URL that the AI can reference when generating post ideas.
Manual Source Content – Paste or enter content directly into the source content field.
Special Instructions – Provide optional guidance about the desired audience, messaging, focus areas, or tone.
Destination URL – Enter the link you want automatically included in the generated post suggestions.

After entering your settings and source content, generate your post ideas and review the suggested drafts before opening your preferred option in the post editor.

Review and Select a Post Idea

Once post ideas are generated, review each suggestion's copy, image pairing, and destination link to determine which option best aligns with your campaign goals and brand voice.

When you've identified a post you'd like to use, select Open in Post Editor. Selecting Open in Post Editor transfers the chosen post into the editable post workflow, where you can make additional changes to the copy, media, links, targeting, or scheduling settings before publishing.

Finalize and Save the Post

After opening the post in the editor, make any necessary adjustments before saving or publishing. The post editor allows you to refine the content, review how the post will appear on social channels, and select how and when the post should be published.

Edit the post text as needed to align with your brand voice and messaging.
Review the social preview to confirm the post displays as expected.
Verify the attached media and replace or update assets if necessary.
Select the appropriate publishing option:
- Save as Draft – Save the post without publishing when additional review or approval is required.
- Post Now – Publish the post immediately once the content is finalized.
- Add to Calendar – Schedule the post to be published on a future date and time.
- Add to Campaign – Associate the post with an existing employer branding campaign for coordinated planning and tracking.

The post is now available according to the publishing option selected and can be managed from your drafts, content calendar, or campaign workspace.

Tip: AI-generated content should always be reviewed before publishing. Consider adjusting the wording, hashtags, imagery, or call to action to ensure the post accurately reflects your organization's voice, brand standards, and recruiting objectives.