May 1, 2024 – More asset types in magic employer brand campaigns

Magic employer brand campaigns just got more magical. 

In case you’re new to magic EB campaigns, it’s a feature that automates the publication of your employer brand campaigns to social profiles, leveraging connected assets for automatically generated and distributed employer brand posts.

Prior to the update, users could only combine still images with a text template in magic EB posts. Users can now include additional types of media and one magic hashtag. 

What’s new

Native video: Your magic EB content can now come to life with.mp4 and .mov videos, fostering creativity and variety in employer brand campaigns. Leverage diverse media formats to showcase your employer brand in engaging ways.

Animated GIF support: Animated GIFs are now supported in EB posts, adding a touch of dynamism to campaigns. However, it’s important to note that GIFs will only animate on Twitter and LinkedIn; on Facebook and Instagram, they will appear as static images.

Magic hashtag integration: By appropriately assigning your magic EB post hashtags to specific employer brand categories, the system will automagically populate one hashtag on the back of every post. 

See a quick demo below:

These updates empower you to craft compelling narratives, enhance brand visibility, and drive meaningful interactions across social media platforms, making CareerArc's Employer Brand Campaigns more effective than ever before.

To learn about more magic you can create in employer brand campaigns, read this. Please reach out to your CSM or our support team if you have any questions.