Introducing Employer Brand Analytics
Employer Brand posts haven’t always been easy to quantify. Now they are.
You will notice a new Employer Brand tab in the Analytics area. This view delivers clearer, more reliable performance data across your EB campaigns.
What’s included:
- Topline metrics (total posts, participating profiles, link clicks, engagements)
- Filters for date, category, platform, profile
- Visual charts for campaign trends
- Top-performing posts, categories, and profiles
- One-click export to download the full dataset for deeper analysis beyond what’s highlighted in the dashboard
Why this matters:
You get the insight needed to validate strategy, optimize content, and justify investment in Employer Brand initiatives.
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