Understanding the Instagram analytics dashboard

This article will help explain the details found on the Instagram analytics dashboard. Understanding how your posts and assets are performing is key to empowering you to reach the active and passive candidates across social media.  

Jump to:

Overview

Filters

Topline metrics

Posts over time

Top posts

Posts by content and engagement by content

Metrics by content type

Impressions and reach

Engagement types

Followers

 

The CareerArc analytics page is meant to highlight the most valuable information you and your team should see when you need to access the reporting to better understands the performance of your posts and assets. 

To navigate to your Instagram analytics dashboard select Analytics > Instagram.

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Dashboards overview

The Instagram analytics dashboard will take you to the overview page looking at the last 30 days of your performance across the system. 

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Using the filters to tell your story:

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The Instagram analytics dashboard can help you understand the story of your social profiles and the overall impact your posts are having with your active and passive candidates. Each dashboard will adjust to the Day/Week/Month/Quarter/Year filter along the top of the dashboard. As you select these different view filters, it will adjust based on the date range you have selected on the left side of the page. You can use this filter tool to adjust your date range and the specific profiles you are reviewing. 

Topline metrics:

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The topline metrics are meant to give you a quick at-a-glance view of your key metrics in the system. When viewing the topline metrics you can see the following scores:

  • Posts: the total number of posts published across your Instagram accounts.
  • Impressions: the total number of impressions for posts published across your Instagram accounts. Impressions track the total amount of times your posts were displayed, no matter if it was clicked or not.
  • Engagement: the total number of likes, shares, comments, and clicks for posts published across your Instagram accounts.
  • Followers: the total number of followers you have across your Instagram accounts.

Posts over time

Posts over time displays a graph of the total amount of posts made to your Instagram accounts. The graph will adjust based on the timeframe selected at the top of the page (day/week/month/quarter/year). 

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Top posts

The top posts view will show your top performing posts by the number of impressions made during the date timeframe. This will allow you to see the true preview of your top performing posts to help inspire the next great post of the future.

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Posts by content and Engagement by content

Posts by content: displays the total number of posts across your Instagram accounts. Hovering over the graph will provide a percentage of posts by the asset type: image, video, gifs, text.

Engagement by content: displays the total number of engagement across your Instagram accounts. Hovering over the graph will provide a percentage of the engagement by the asset type: image, video, gifs, text.

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Metrics by content type

Provides the total number of engagement and the percentage of posts across the different content type in your posts. 

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Impressions and reach

Tracks the total number of impressions and reach across your Instagram social profiles. Impressions track the total amount of times your posts were displayed, no matter if it was clicked or not. Reach is the number of unique users who had any content from your Instagram page or about your Page enter their screen.

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Engagement types

Bar graph that displays the different types of engagement you have across your Instagram posts broken down by day/week/month/quarter/year. 

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Followers

The followers graph will provide a history of your total Instagram followers. This can be displayed by day/week/month/quarter/year. Tracking this follower increase can help you better understand what is working well for your posts and overall engagement. 

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