Understanding the LinkedIn company analytics dashboard

This article will help explain the details found on the LinkedIn company analytics dashboard. Understanding how your posts and assets are performing is key to empowering you to reach the active and passive candidates across social media.  

Jump to:

Dashboards overview

Filters

Topline metrics

Posts over time and posts by type

Top posts

Posts by content and engagement by content

Impressions and reach

Engagement type

Followers

The CareerArc analytics page is meant to highlight the most valuable information you and your team should see when you need to access the reporting to better understand the performance of your posts and assets. 

To navigate to your LinkedIn analytics dashboard select Analytics > LinkedIn company

CareerArc__14_.png

Dashboards overview

The LinkedIn company analytics dashboard will take you to the overview page looking at the last 30 days of your performance across the system. Note: the data on this dashboard does not include information from LinkedIn ambassador/personal accounts

Polaris-Collaborative-Consortium-Demo-.png

Using the filters to tell your story:

CareerArc.png

The LinkedIn company analytics dashboard can help you understand the story of your social profiles and the overall impact your posts are having with your active and passive candidates. Each dashboard will adjust to the Day/Week/Month/Quarter/Year filter along the top of the dashboard. As you select these different view filters, it will adjust based on the date range you have selected on the left side of the page. You can use this filter tool to adjust your date range, the types of posts you are reviewing, and the specific profiles you are reviewing. 

Topline metrics
Polaris-Collaborative-Consortium-Demo-__1_.png

The topline metrics are meant to give you a quick at-a-glance view of your key metrics in the system. When viewing the topline metrics you can see the following scores:

  • Posts: the total number of posts published on your LinkedIn social profiles
  • Impressions: the total number of impressions for posts published on your LinkedIn social profiles. Impressions track the total amount of times your posts were displayed, no matter if it was clicked or not.
  • Engagement: the total number of likes, shares, comments, and clicks for posts published on your LinkedIn social profiles.
  • Job clicks: the total number of times users clicked on a job link from posts published on your LinkedIn social profiles.
  • Followers: the total number of followers you have across your LinkedIn social profiles.

Posts over time and posts by type:CareerArc__2_.png

Posts over time displays a graph of the total amount of posts made to your LinkedIn social profiles. The graph will adjust based on the timeframe selected at the top of the page (day/week/month/quarter/year). 

Posts by type displays a pie graph showing the total number of posts within your date range filter. Hovering over the pie graph will provide the total percentage of Job posts and EB posts that were distributed during the timeframe selected.

Top posts

The top posts view will show your top performing posts by the number of impressions made during the date timeframe. This will allow you to see the true preview of your top performing posts to help inspire the next great post of the future.

CareerArc__3_.png

Posts by content and Engagement by content

Posts by content: displays the total number of posts across your LinkedIn social profiles. Hovering over the graph will provide a percentage of posts by the asset type: image, video, links, gifs, text.

Engagement by content: displays the total number of engagement across your LinkedIn social profiles. Hovering over the graph will provide a percentage of the engagement by the asset type: image, video, links, gifs, text.
CareerArc__4_.png

By content key

Provides the total number of engagement and the percentage of posts across the different content type in your posts.

CareerArc__5_.png

Impressions and reach

Tracks the total number of impressions and reach across your LinkedIn social profiles. Impressions track the total amount of times your posts were displayed, no matter if it was clicked or not. Reach is the number of unique users who had any content from your LinkedIn page or about your Page enter their screen.

CareerArc__6_.png

Engagement types

Bar graph that displays the different types of engagement you have across your LinkedIn posts broken down by day/week/month/quarter/year. 

CareerArc__7_.png

Followers

The followers graph will provide a history of your total LinkedIn followers. This can be displayed by day/week/month/quarter/year. Tracking this follower increase can help you better understand what is working well for your posts and overall engagement. 

CareerArc__8_.png

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Article is closed for comments.