Understanding the LinkedIn ambassadors analytics dashboard

This article will help explain the details found on the LinkedIn ambassadors analytics dashboard. Understanding how your posts and assets are performing is key to empowering you to reach the active and passive candidates across social media.

Jump to:

Dashboards overview  

Filters

Topline metrics

Posts over time and posts by type

Top posts

Posts by content and engagement by content

By content key

Engagement types

Followers

The CareerArc analytics page is meant to highlight the most valuable information you and your team should see when you need to access the reporting to better understand the performance of your posts and assets. 

To navigate to your LinkedIn ambassadors analytics dashboard select Analytics > LinkedIn ambassadors

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Dashboards overview

The LinkedIn ambassadors analytics dashboard will take you to the overview page looking at the last 30 days of your performance across the system. 

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Using the filters to tell your story:

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The LinkedIn ambassador analytics dashboard can help you understand the story of your social profiles and the overall impact your posts are having with your active and passive candidates. Each dashboard will adjust to the Day/Week/Month/Quarter/Year filter along the top of the dashboard. As you select these different view filters, it will adjust based on the date range you have selected on the left side of the page. You can use this filter tool to adjust your date range, the types of posts you are reviewing, and the specific profiles you are reviewing. 

Topline metrics

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The topline metrics are meant to give you a quick at-a-glance view of your key metrics in the system. When viewing the topline metrics you can see the following scores:

  • Posts: the total number of posts published on your LinkedIn ambassador social profiles
  • Engagement: the total number of likes, shares, comments, and clicks for posts published on your LinkedIn ambassador social profiles. Note: we LinkedIn does not provide shares as part of this engagement data.
  • Job clicks: the total number of times users clicked on a job link from posts published on your LinkedIn ambassador social profiles. Note: This can include job clicks attained from the post link being shared in an email or a different method, and may not always match the clicks shown in engagement.
  • Followers: the total number of followers you have across your LinkedIn ambassador social profiles. Note: the follower count may take up to two days to update.

Posts over time and posts by type:

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Posts over time displays a graph of the total amount of posts made to your LinkedIn social profiles. The graph will adjust based on the timeframe selected at the top of the page (day/week/month/quarter/year). 

Posts by type displays a pie graph showing the total number of posts within your date range filter. Hovering over the pie graph will provide the total percentage of Job posts and EB posts that were distributed during the timeframe selected.

 

Top posts

The top posts view will show your top performing posts by the number of engagements made during the date timeframe. This will allow you to see the true preview of your top performing posts to help inspire the next great post of the future.

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Posts by content and Engagement by content

Posts by content: displays the total number of posts across your LinkedIn ambassador social profiles. Hovering over the graph will provide a percentage of posts by the asset type: image, video, links, gifs, text.

Engagement by content: displays the total number of engagement across your LinkedIn ambassador social profiles. Hovering over the graph will provide a percentage of the engagement by the asset type: image, video, links, gifs, text.

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By content key

Provides the total number of engagement and the percentage of posts across the different content type in your posts.

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Engagement types

Bar graph that displays the different types of engagement (reactions, comments and clicks) you have across your LinkedIn posts broken down by day/week/month/quarter/year. 

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Followers

The followers graph will provide a history of your total LinkedIn followers. This can be displayed by day/week/month/quarter/year. Tracking this follower increase can help you better understand what is working well for your posts and overall engagement. 

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