This article will help define commonly used terms to help you navigate the dashboard and Help Center.

API (Application Programming Interface) - An application programming interface is a computing interface that defines interactions between multiple software or mixed hardware-software intermediaries. It defines the kinds of calls or requests that can be made, how to make them, the data formats that should be used, the conventions to follow, etc. 

Assets Sources - Represents a user-owned external source of content assets that CareerArc can import from. Different asset sources can be connected to individual accounts from Dropbox, Google Drive, Microsoft Sharepoint, Vimeo, and YouTube. Connecting an asset source will allow individual users to import this connected content directly to their library.

Assets - Assets are different types of content items that are stored in your library. These assets are used to build your social media posts for campaigns across the system. Assets can include media, text templates, links, and hashtags.

ATS (Applicant Tracking System) - An applicant tracking system is a software application that enables the electronic handling of recruitment and hiring needs. These systems allow businesses to collect information, organize prospects based on experience and skill set, and filter applicants.

Brand - Subset entity of a company that represents a division or specific brand

Custom Hashtags - Any hashtags outside of what CareerArc adds to your job post by default (i.e location, job category)

Employer Brand - Employer brand describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.

Engagements- Social media engagement is a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms. For example, engagement might include Likes, Comments, Shares and Retweets.

Employer Brand Campaigns - EB Campaigns allow you to schedule posts to go out at regularly pre-scheduled intervals. The EB Campaign posts tend to be more focused on employer brand and events, but can also be used to highlight specific jobs.

Impressions - Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. ... However, an impression means that content was delivered to someone's feed.

Job Campaign - A Job Campaign is the vehicle through which we distribute your jobs out to social media. It is the program you can set up to specify the Social Profile (where your jobs are going) and the Settings (i.e. days for distribution, time frame for distribution, time zone, number of jobs being distributed, accompanying images, etc.)

Jobs distributed - The number of jobs from your ATS automatically distributed by CareerArc.

Job Type - There is a finite set of choices for Job Type through CareerArc. Each client can have any number of job types, but these customer job types have to be mapped to a CareerArc job type, because CareerArc uses our categories and the location of the job to distribute our customers jobs to niche Twitter channels based on these 2 inputs. Example: a nursing position in Plano, TX will go out to a Plano Nursing channel.

Job XML Feed/Import - The way in which jobs are pulled from a career site and ingested into the CareerArc system for distribution.

Labels - labels are used to categorize your assets, so you can find them easily via search. Labels are different than tagging assets, and they have no connection to the automated posting in CareerArc. 

Posts - The number of unique posts automatically distributed by CareerArc across all social channels.

Social Profile - A Social Profile is CareerArc's way of describing your social media accounts or pages (i.e. Twitter, LinkedIn, Facebook, Instagram). This will always answer the question of "where" do you want to post your content.

Social Recruiting - Social recruiting is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates.

Tagging - Tagging your assets allows you to create different groups of jobs based on the criteria of your choosing (Keywords, Job Type, Locations etc.). Tags are used to create campaigns and group your assets based on the type of content you want to post.

Text Templates - Text Templates allow you to add your own voice to your job posts and enable that messaging to be saved as a template ready to be reused or repurposed in a future campaign. You can edit/adjust the templates that push out automatically with your jobs, allowing your most updated branding and messaging to come through.



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