Understanding the Twitter analytics dashboard 🎦

   

This article will help explain the details found on the Twitter analytics dashboard. Understanding how your posts and assets are performing is key to empowering you to reach the active and passive candidates across social media.  

The CareerArc analytics page is meant to highlight the most valuable information you and your team should see when you need to access the reporting to better understands the performance of your posts and assets. 

To navigate to your Twitter analytics dashboard select Analytics > Twitter

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Dashboards overview

The Twitter analytics dashboard will take you to the overview page looking at the last 30 days of your performance across the system. 

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Using the filters to tell your story:

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The Twitter analytics dashboard can help you understand the story of your social profiles and the overall impact your posts are having with your active and passive candidates. Each dashboard will adjust to the Day/Week/Month/Quarter/Year filter along the top of the dashboard. As you select these different view filters, it will adjust based on the date range you have selected on the left side of the page. You can use this filter tool to adjust your date range, the types of posts you are reviewing, and the specific profiles you are reviewing. 

Topline metrics:

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The topline metrics are meant to give you a quick at-a-glance view of your key metrics in the system. When viewing the topline metrics you can see the following scores:

  • Posts: the total number of posts published across your Twitter accounts.
  • Impressions: the total number of impressions for posts published across your Twitter accounts. Impressions track the total amount of times your posts were displayed, no matter if it was clicked or not.
  • Engagement: the total number of likes, shares, comments, and clicks for posts published across your Twitter accounts.
  • Job clicks: the total number of times users clicked on a job link from posts published across your Twitter accounts. 
  • Followers: the total number of followers you have across your Twitter accounts.

Posts over time and posts by type:

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Posts over time displays a graph of the total amount of posts made to your Twitter accounts. The graph will adjust based on the timeframe selected at the top of the page (day/week/month/quarter/year). 

Posts by type displays a pie graph showing the total number of posts within your date range filter. Hovering over the pie graph will provide the total percentage of Job posts and EB posts that were distributed during the timeframe selected.

 

Top posts

The top posts view will show your top performing posts by the number of impressions made during the date timeframe. This will allow you to see the true preview of your top performing posts to help inspire the next great post of the future.

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Posts by content and Engagement by content

Posts by content: displays the total number of posts across your Twitter accounts. Hovering over the graph will provide a percentage of posts by the asset type: image, video, links, gifs, text.

Engagement by content: displays the total number of engagement across your Twitter accounts. Hovering over the graph will provide a percentage of the engagement by the asset type: image, video, links, gifs, text.

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Metrics by content

Provides the total number of engagement and the percentage of posts across the different content type in your posts. 

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Engagement types

Bar graph that displays the different types of engagement you have across your Twitter posts broken down by day/week/month/quarter/year. 

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Engagement heatmap 

The engagement heatmap will drill down to show the times and day of the week when your Twitter posts produce the most engagement. The darker the time of day the more engagement you are seeing during that time frame. This can help inform you on the best times of the day/week to reach your followers based on the history of engagement you are seeing in your Twitter accounts.

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Followers

The followers graph will provide a history of your total Twitter followers. This can be displayed by day/week/month/quarter/year. Tracking this follower increase can help you better understand what is working well for your posts and overall engagement. 

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