Campaigns are terrific, but CareerArc also has a powerful post builder that allows you to build custom, one-off social media posts with ease. We refer to these as standalone posts because they are not tied to a sequence or publishing or schedule like in EB campaigns. They simply go out one time on the exact date, time, and profiles you select. This article will guide you through creating a standalone post in a few quick steps.
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Creating and editing standalone posts
View, edit, copy, or delete standalone posts
Creating and editing standalone posts
To make a new standalone post, select the Create post button at the bottom of the left side nav bar:
This opens the New post screen, where the default setting will be to add a post to a campaign. If you switch the Post timing to Post now or Add to calendar, then the new post you create will be a standalone post that just publishes one time:
- Post now will publish the post immediately to the select profiles.
- Add to calendar allows you to add the post to the selected profiles according to the date/time selected in the date picker within 15-minute increments. Tip: make sure to edit this right away, because the default posting time will always be immediate.
After setting the post timing, fill out the required details of the post, which are marked with a red asterisk:
- EB category: This is required to organize your posts.
- Post text: This is the caption for your post.
- Post to: These are the profile(s) to publish onto.
- Media: This is only required for Instagram posts, but strongly encouraged for all other platforms.
Once the details are filled out, you will be able to select Add to calendar at the bottom right to schedule your new post. Tip: Click the different platform icons in the Preview section to see how your post will look when published on that platform.
View, edit, copy, or delete standalone posts
After a post is scheduled, you can view it by going to the calendar and filtering by standalone posts - or by going to Posts (on the left side navigation) > Standalone posts. Both of those locations offer options to copy, edit, or delete an existing standalone post.
From Posts, select Standalone posts > three dots > choose what you'd like to do to the post:
From Calendar, filter by Standalone > click into the post preview. Select the three dots to access the option to copy the post. To edit or delete the post, click Edit post and make your changes on the next page. Be sure to save your changes as you go.
Now that you know the basics of creating a standalone post, here are some tips, tricks, and notes
- Attach Media: Use the Attach media box to either add new media straight from your hard drive. You can also use the Open asset library link to open up the suggested media assets that already exist in your library, starting with the assets tagged to the EB category you are using:
- Post options: Below the text box you'll find options to insert emojis, YouTube/Vimeo links, web links, jobs from your ATS, and hashtags. The asset library will automatically load options along the right side based on the assets tagged with the corresponding EB category you selected. In the example below, hashtags tagged with the General EB category will appear at the top of suggested assets:
- Insert a template: If you've added standard templates to your asset library, you can use this link to load them. The system will provide suggested templates based on the EB category you selected. Here's an example of suggested standard post templates based on the General EB category:
- Posting guidelines: CareerArc will live update the posting guidelines based on the content you add to your post. This will let you know what social platforms are eligible to use this post based on their posting guidelines:
NOTES:
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- If images are added, the image(s) will always be used as the post media. If no images are added, then the metadata from the inserted video/link/job link will be used as the media for the post.
- New images/links/videos/hashtags added via the post builder will be added to the user’s asset library
Be sure to check out our amazing blog to find inspiration for your posts, and contact our world-class support team if you have any questions at all!
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