Using summary posts to share all of a campaign’s jobs within one link

Jump to a section:

I. What are summary posts?

II. Getting started: Summary post text templates

III. Getting specific: Using asset groups to configure campaign-specific summary post templates

IV. Turning your templates on

V. Enabling summary posts on a job campaign schedule

**Review of the entire process**

I. What are summary posts?

CareerArc’s automated jobs campaigns typically create posts that link out to only one job, but they can also be configured to link out to a branded list of all the jobs within a given campaign - which we call summary posts.

Summary posts are great for highlighting an entire list of jobs at once, and they look something like this:

The link in the above post takes you to a list of all six jobs in the campaign that published it. Candidates can then browse that full list, and when they click into a given job they will be given the option to apply on your career site.

Here’s an example of what the job list looks like:

And here is the job description of one of the above listings, which links to the apply page of that job on a career site:

II. Getting started: Summary post text templates

Since summary posts require different grammar and language from regular job posts, they have their own set of text templates in the asset library that must be properly configured before being published through your campaigns.

During the configuration of your summary templates, the first step is to consider whether each template is appropriate for all campaigns that will use summary posts, or only some campaigns that will use summary posts.

For example, “Can you recommend anyone for one of these [job count] jobs?” will sound contextually correct on just about any campaign, while “Check out these [job count] Nursing positions I’m recruiting!” will only be appropriate for a specific type of recruiter campaign - not all campaigns.

• If the template is only appropriate for some campaigns, you’ll want to make sure you put it into a locked asset group so it only publishes on the campaigns you’ve assigned it to.
  
  • Make sure to lock the asset before tagging it to any jobs, so that the template isn’t mistakenly published on a campaign it’s not intended for. We will cover the process of using asset groups for summary posts later in this article

To view, edit, and add summary post templates, go to Library > Text templates > and select the Jobs summary asset type.

CareerArc has included 9 default summary post templates that are “off” by default, and most of them have language intended for company-wide “all jobs” types of campaigns. These templates can be edited or left as-is.

To add a new summary post template, navigate to the yellow Add text template button at the top right of the screen and select Jobs summary:

Summary post text templates only allow you to insert "brand name" and "job count" placeholders. However, placeholders are not mandatory:

When creating new summary post text templates, think about the campaigns you will be using them on and check to see if the templates’ language is appropriate.

• Does it make sense for the page that’s publishing the post?
• Does it make sense considering the number and type of jobs in the campaign?

If the templates you want to use are good for all campaigns with summary posts, then you can skip the next step and proceed to the Turning your templates on section of this article.

 

III. Getting specific: Using asset groups to configure campaign-specific summary post templates

If you have a summary jobs template that’s campaign-specific, then you’ll have to do some additional configuration using asset groups to ensure the template goes out only where it’s supposed to. Follow these three steps:

1. Put the template into a locked asset group so it’s only used on campaigns that have deliberately included it.

• If you leave the template unlocked, it will be available for use on any campaign that has summary posts turned on.
• Be sure to put the template in an asset group and lock it prior to tagging it to jobs. If you don’t, the template might publish through a campaign it was not intended to be on.

2. Create a separate campaign dedicated only to publishing your desired summary posts.

• Regular (single-job-link) campaigns can be set up to use campaign-specific jobs summary templates, but this type of configuration is discouraged because of its complexity.

3. Tell the new campaign to use the summary jobs templates from the relevant asset group(s).

• Go to the Assets tab of your jobs campaign > select Manage text templates > choose the asset group(s) that should be applied.
• If you want the campaign to exclusively use the templates in the selected asset groups, turn on the button that reads Exclude other text templates.
  
  
  
  

Let’s see an example of this configuration in action, where “Recruiter Rhonda” wants to publish language-specific summary posts for the jobs in her nursing campaign. To start, summary jobs templates for her nursing roles will need to be created and put into a locked asset group.

See below that these jobs summary templates are in the asset group called Summary post for nurses. The templates have been locked to this asset group, which is indicated by the Only Summary post for Nurses messaging:

Next, a new campaign should be made that only publishes summary posts of Rhonda’s nursing jobs. The campaign should be set to include the Summary post for nurses asset group for its templates.

• Keep things organized by using naming conventions that indicate when a campaign is only being used for summary posts.
• The language on the campaign that says Text templates: Only Summary post for nurses indicates that the new summary post campaign is exclusively using text templates in the asset group titled Summary post for nurses. Other summary jobs templates will not be included in this campaign unless it’s adjusted.

IV. Turning your templates on

After putting your summary jobs templates into asset groups (if needed), you will need to turn them on for job posts.

• Summary jobs text templates do not need to be tagged to specific jobs because each template is going out with a summary of only the jobs in a given campaign.

To turn on the templates, go to Library > Assets > Templates > Summary Jobs > select your template > toggle to on:

V. Enabling summary posts on a job campaign schedule

The final step of setting up summary posts is to enable them within a campaign. This is done at the level of a campaign’s schedule(s) so that every schedule on a campaign can be managed independently. To edit an existing schedule navigate to the manage schedules section of a campaign and edit one of your schedules. On this edit page you will see two scheduling options:

• First post of the day (default option): This will post one summary post for the first post of the day, then all remaining posts on that campaign schedule will be for single, specific jobs.
• Only post summary posts: this means only summary posts will be published according to the schedule set on the campaign.

Here is a review of the full process:

1. Review and add summary post text templates.

• If you have summary jobs templates with campaign-specific verbiage (e.g. “Check out these [job count] Nursing positions I’m recruiting!”):
  • Put those templates into a locked asset group so they don’t publish on campaigns they’re not meant for.
  • Create a new campaign to publish the intended summary posts.
  • Tell the new campaign to include the asset group with your campaign-specific summary jobs templates. Make it “exclusive” if you don’t want the other summary jobs templates included on that campaign.

2. Tag your summary jobs templates to All jobs.

3. Enable summary posts at the level of a campaign’s schedule.

If you need any guidance, please reach out to our support team with questions and we’ll be happy to help out!